Business Communication

Abstract

This book analyses how we communicate within business organizations and how this communication is changing. We focus on commercial organizations, but the main principles also apply to non-commercial and voluntary sectors, and to small, medium and large enterprises. We focus on communication within the organization and do not say much about external communication (advertising, public relations, etc.). But all the principles we discuss do apply to both internal and external communication. For example, we emphasize the importance of understanding how different audiences may have very different perspectives on the same message; we emphasize the importance of clear language; and we emphasize the importance of careful planning and a clear strategy in formal communication