Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/183
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dc.contributor.authorLaudon, Kenneth C.-
dc.contributor.authorLaudon, Jane P.-
dc.date.accessioned2019-05-06T12:53:26Z-
dc.date.available2019-05-06T12:53:26Z-
dc.date.issued2014-
dc.identifier.isbn13: 978-0-273-78997-0-
dc.identifier.urihttp://hdl.handle.net/123456789/183-
dc.descriptionThe text helps students see the direct connection between information systems and business performance. It describes the main business objectives driving the use of information systems and technologies in corporations all over the world: operational excellence; new products and services; customer and supplier intimacy; improved decision making; competitive advantage; and survival. In-text examples and case studies show students how specific companies use information systems to achieve these objectives.en_US
dc.language.isoenen_US
dc.publisherPearson Education Limiteden_US
dc.subjectInformation Systemsen_US
dc.subjectManagementen_US
dc.titleManagement Information Systemsen_US
dc.title.alternativeMANAGING THE DIGITAL FIRMen_US
dc.typeBooken_US
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