ENTREPRENEURSHIP

Abstract

Since the publication of the first edition of Entrepreneurship: Strategies and Resources, the field of entrepreneurship has grown even faster than I would have predicted. There are more courses and schools teaching entrepreneurship than ever. The major business periodicals, Business Week, Fortune, and The Wall Street Journal continue expanding their coverage of entrepreneurs and their companies. There are a number of publications that rank graduate and undergraduate entrepreneurship programs. Business plan competitions at the graduate and undergraduate level continue to proliferate and the prizes get larger and larger. International interest in new venture creation has grown exponentially. Programs in the United States and overseas have partnered to provide cross-cultural and multinational entrepreneurial courses for their students. I personally participated in one such effort between Indiana University and City University of Hong Kong. The technology enabled us to form joint ventures between students in the United States and Hong Kong for the purpose of starting businesses. It was marvelous. In this fourth edition of Entrepreneurship: Strategies and Resources, I have tried to improve upon the foundation set in the first three editions. This book is intended to be friendlier to the user, beginning with its new design and soft cover. A number of features will help make the text easier to read and understand. Dozens of new examples and minicases, called “Street Story,” have been added. International examples and applications are integrated throughout the book.