Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/165| Title: | Marketing Management |
| Other Titles: | Text and Cases |
| Authors: | Loudon, David Stevens, Robert Wrenn, Bruce |
| Keywords: | Marketing Management |
| Issue Date: | 2005 |
| Publisher: | Best Business Books |
| Abstract: | This book is intended for use in undergraduate and graduate marketingmanagement courses.We have tried to prepare a text that covers all of the essential managerial elements of marketing with sufficient detail to provide a review for marketing, background for nonmarketing majors in a case-oriented teaching environment, and challenge to take students to the next level of understanding marketing. The selection of cases provides a wide variety of managerial situations for small, medium, and large companies. Also included are several entrepreneurial cases that focus on the issues of product or business start-ups to expose students to the types of analyses needed for these decision-making situations |
| Description: | Business |
| URI: | http://hdl.handle.net/123456789/165 |
| ISBN: | 0-7890-1233-2 |
| Appears in Collections: | eCollection |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing Management _ Text and Cases ( PDFDrive.com ).pdf | 3.81 MB | Adobe PDF | View/Open |
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