| 000 -LEADER |
|---|
| fixed length control field |
00363nam a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230117b ||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Philip Kotler |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of Marketing |
| Statement of responsibility, etc |
Veronica Wong, John Sanders,and Gary Armstrong |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
England |
| Name of publisher, distributor, etc |
Pearson Education |
| Date of publication, distribution, etc |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 947pages |
| Dimensions |
cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
