| 000 -LEADER |
|---|
| fixed length control field |
00342nam a22001337a 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
tvtc |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171011b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lowndes, Douglas |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing: The uses of Advertising |
| Statement of responsibility, etc |
/Douglas, Lowndes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford |
| Name of publisher, distributor, etc |
Pergamon |
| Date of publication, distribution, etc |
1969 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi,140p.: |
| Dimensions |
cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
