Principles of marketing (Record no. 1616)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00326nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160805b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | England |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 716p |
| Dimensions | cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | | Non-fiction | TECHNICAL AND VOCATIONAL TEACHERS' COLLEGE LIBRARY | TECHNICAL AND VOCATIONAL TEACHERS' COLLEGE LIBRARY | General Stacks | 2016-08-05 | 658.8 | 10391 | 2016-08-05 | 1 | 2016-08-05 | Books | | | |
| | | | | | | TECHNICAL AND VOCATIONAL TEACHERS' COLLEGE LIBRARY | TECHNICAL AND VOCATIONAL TEACHERS' COLLEGE LIBRARY | | 2016-08-05 | 658.8 | 10390 | 2023-02-03 | 2 | 2016-08-05 | Books | 9 | 3 | 2022-10-31 |
| | | | | | | TECHNICAL AND VOCATIONAL TEACHERS' COLLEGE LIBRARY | TECHNICAL AND VOCATIONAL TEACHERS' COLLEGE LIBRARY | | 2016-08-05 | 658.8 | | 2016-08-05 | | 2016-08-05 | Books | | | |